First Paperback
Edition
Authors: Morley Winograd and Michael D. Hais
Publication Date:
March 2009
Rutgers University Press
ISBN: 978-0-8135-4301-7
In its
hardcover edition Millennial Makeover received
positive reviews and praise in a vast number of publications
including the New York Times, Wall Street Journal,
USA Today, Newsweek, and the authors were
featured on PBS’ “NewsHour with Jim Lehrer,” as well as
C-Span’s “Book TV.” The paperback edition contains a new
9000 word Afterword focusing on the outcome of the
presidential election and where America is headed in this
new Millennial era.
Selected as
one of
The New York Times'
Ten Favorite books of 2008
"In what turns out to
have been a highly prescient book, the two authors predicted
that 2008 would be a 'change' election, informed by new
technology and by the outlook of a new generation of
millennial voters, who tend to be more inclusive, optimistic
and tech-savvy than their elders."
—Michiko
Kakutani, New York Times
The first wave of the Millennial Generation, born 1982-2003,
provided the bulk of Barack Obama’s margin of victory in
November 2008 and marked the electoral realignment of the
United States from an idealist to a civic era. But the 2008
election is only the beginning of the makeover America is
about to undergo .
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The financial system meltdown of September 2008 triggered the
“millennial makeover” predicted in the first edition of this
book. Millennial Makeover outlines how America’s government and
its politics is going to change in the years just ahead.
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Millennial Makeover describes the major policy changes to
expect in areas from economics, to education, to health
care, the environment and foreign policy.
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Web-based social networking technology revolutionized
presidential campaigning in 2008, displacing television and
top down campaign management. Millennial Makeover provides
lessons from the campaign for marketers and brand managers
in all fields.
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America in the
Millennial Era
"Millennials,
born between
1982 and 2003,
now comprise
almost one-third
of the U.S.
population and
without their
overwhelming
support for his
candidacy,
Barack Obama
would not have
been able to win
his party’s
nomination, let
alone been
elected
President of the
United States.
This new,
“civic”
generation is
dramatically
different than
the boomers who
have dominated
our society
since the 1960s
and
understanding
this shift is
critical to
comprehending
the changes that
America will
experience over
the next forty
years. "
By Morley
Winograd and
Michael D. Hais
NewGeography.com
November 4, 2008
Winograd and
Hais, Authors of
Best-Seller
Millennial
Makeover,
Join NDN as
Fellows
"With the
Millennial
Generation
poised to play a
decisive role in
[this year's]
historic
election, NDN is
very excited to
announce that
Morley Winograd
and Michael Hais
have joined NDN
as Fellows.
Morley and Mike
are authors of
the best-selling
book,
Millennial
Makeover:
MySpace,
YouTube, and the
Future of
American
Politics.
Morley and Mike
are two of the
most insightful
and prescient
interpreters of
the profound
demographic
shifts taking
place in our
country today.
They argue that
we are on the
verge of an
extreme
political
makeover"
ndnblog.org
November 3,
2008
“There's more
insight,
provocative
thinking, and
eye-opening
connections in
this original
and optimistic
account than
you'll find in a
month of
political chat
on the tube—or
maybe a year.
In the spirit of
their subjects,
Morley Winograd
and Michael Hais
have mashed up
history, pop
culture, and
sociology to
produce a
compelling and
path-breaking
portrait of a
generation
poised to
reshape American
politics.”
—Ron
Brownstein,
political
director for
Atlantic Media
" In its
portrayal of
America's
future,
Millennial
Makeover is a
brilliant,
prophetic…and,
in some
respects, even
frightening
book."
—Sander Vanocur
"It has
everything, the
keys to the
kingdom of
politics, but
also to
marketing."
"The book is
Millennial
Makeover:
MySpace, YouTube
and the Future
of American
Politics, it's a
must-read if
you're a
political
junkie, and it's
especially a
must-read if
you're trying to
sell anything to
anyone anywhere
you'll want to
read this book."
—Hugh Hewitt,
author, law
professor, and
nationally
syndicated
broadcast
journalist
"Winograd and
Hais tell us
more about what
this new
generation
thinks and what
it expects than
anyone has done
before or is
likely to do
again. . .it is
a
well-researched
and well-written
review of the
factors that
have helped
shape the
Millennial
Generation
(1983-2003) now
coming of age,
together with
some insightful
commentary on
the impact this
generation is
likely to have
on our country
and our world."
—Mathew Elias
of
HyerStandard.com
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